Marketing communications theory and applications

Marketing communications theory and applications

Marketing Communications, by Rossiter and Bellman, is the definitive new text in the field. It is the only textbook in marketing communications that draws comprehensively from both the academic literature and the applied literature, and from Europe and Australasia as well as the U.S.A. Marketing C...

Full description

Saved in:
Bibliographic Details
Main Author: Rossiter, John R. (Author)
Other Authors: Bellman, Steven
Format: Book
Language:English
Published: French Forest, NSW Pearson/Prentice Hall 2005
Subjects:
Positioning (Advertising)
Communication in marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items