Marketing communications theory and applications
Marketing Communications, by Rossiter and Bellman, is the definitive new text in the field. It is the only textbook in marketing communications that draws comprehensively from both the academic literature and the applied literature, and from Europe and Australasia as well as the U.S.A. Marketing C...
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| Format: | Book |
| Language: | English |
| Published: |
French Forest, NSW
Pearson/Prentice Hall
2005
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| Online Access: | Click Here to View Status and Holdings. |
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MARKETING COMMUNICATIONS 
Marketing communications 
Integrated advertising, promotion & marketing communications