Marketing communications engagements, strategies and practice
Well written, erudite, scholarly and academically robust, this text offers clear operational insight into industry relationships, current practices and methodology. This book is ideal for the aspirant practitioner and marketing communication.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Prentice Hall Financial Times
2005
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing communications engagements, strategies and practice 
Marketing communications interactivity, communities, and content