Marketing communications engagements, strategies and practice

Marketing communications engagements, strategies and practice

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Well written, erudite, scholarly and academically robust, this text offers clear operational insight into industry relationships, current practices and methodology. This book is ideal for the aspirant practitioner and marketing communication.

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Bibliographic Details
Main Author: Fill, Chris (Author)
Format: Book
Language:English
Published: Harlow, England Prentice Hall Financial Times 2005
Edition:4th ed
Subjects:
Marketing channels
Sales promotion
Communication in marketing
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