Marketing communications engagements, strategies and practice

Marketing communications engagements, strategies and practice

Show other versions (1)

Well written, erudite, scholarly and academically robust, this text offers clear operational insight into industry relationships, current practices and methodology. This book is ideal for the aspirant practitioner and marketing communication.

Saved in:
Bibliographic Details
Main Author: Fill, Chris (Author)
Format: Book
Language:English
Published: Harlow, England Prentice Hall Financial Times 2005
Edition:4th ed
Subjects:
Marketing channels
Sales promotion
Communication in marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000#i 4501
001 wils-339278
005 201911410842
008 t2005 ENK ag| |#001 ##eng#D
020 # # |a 9780273687726 
020 # # |a 0273687727 
040 # # |a DLC  |b eng  |c DLC  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.123  |b .F55 2005 
100 1 # |a Fill, Chris  |e author 
245 1 0 |a Marketing communications  |b engagements, strategies and practice  |c Chris Fill 
250 # # |a 4th ed 
264 # 1 |a Harlow, England  |b Prentice Hall Financial Times  |c 2005 
264 # 4 |c ©2005 
300 # # |a xxxvii, 911 pages  |b illustrations (some colour)  |c 26 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and indexes 
520 # # |a Well written, erudite, scholarly and academically robust, this text offers clear operational insight into industry relationships, current practices and methodology. This book is ideal for the aspirant practitioner and marketing communication. 
650 # 0 |a Marketing channels 
650 # 0 |a Sales promotion 
650 # 0 |a Communication in marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=339278 
964 # # |c BOK  |d 01 
998 # # |a 00250##a002.5.2||00250##b002.5.3||00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| 

Similar Items