Marketing communications engagements, strategies and practice

Marketing communications engagements, strategies and practice

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Well written, erudite, scholarly and academically robust, this text offers clear operational insight into industry relationships, current practices and methodology. This book is ideal for the aspirant practitioner and marketing communication.

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Bibliographic Details
Main Author: Fill, Chris (Author)
Format: Book
Language:English
Published: Harlow, England Prentice Hall Financial Times 2005
Edition:4th ed
Subjects:
Marketing channels
Sales promotion
Communication in marketing
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Well written, erudite, scholarly and academically robust, this text offers clear operational insight into industry relationships, current practices and methodology. This book is ideal for the aspirant practitioner and marketing communication.
Physical Description:xxxvii, 911 pages illustrations (some colour) 26 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9780273687726
0273687727

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