Brandchild remarkable insights into the minds of today's global kids and their relationship with brands

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Bibliographic Details
Main Author:	Lindstr?, Martin 1970-
Corporate Author:	Millward Brown (Firm)
Other Authors:	Seybold, Patricia B
Format:	Book
Published:	London Sterling, Va. Kogan Page 2004
Edition:	Rev. pbk. ed
Subjects:	Brand name products Advertising and children Child consumers Marketing research
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0749442840
090	0	0	\|a HD69.B7 \|b L55 2004
100	1	#	\|a Lindstr?, Martin \|c 1970-
245	1	0	\|a Brandchild \|b remarkable insights into the minds of today's global kids and their relationship with brands \|c Martin Lindstrom with Patricia B Seybold ; research and strategy support by Millward Brown
250	#	#	\|a Rev. pbk. ed
260	#	#	\|a London \|a Sterling, Va. \|b Kogan Page \|c 2004
300	#	#	\|a xxviii, 321 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products
650	#	0	\|a Advertising and children
650	#	0	\|a Child consumers
650	#	0	\|a Marketing research
700	1	#	\|a Seybold, Patricia B
710	1	#	\|a Millward Brown (Firm)
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=337892
964	#	#	\|c BOK \|d 01
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