Brandchild remarkable insights into the minds of today's global kids and their relationship with brands

Brandchild remarkable insights into the minds of today's global kids and their relationship with brands

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Bibliographic Details
Main Author: Lindstr?, Martin 1970-
Corporate Author: Millward Brown (Firm)
Other Authors: Seybold, Patricia B
Format: Book
Published: London Sterling, Va. Kogan Page 2004
Edition:Rev. pbk. ed
Subjects:
Brand name products
Advertising and children
Child consumers
Marketing research
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxviii, 321 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0749442840

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