Product management
Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channe...
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| Other Authors: | |
| Format: | Book |
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Boston
McGraw-Hill/Irwin
2005
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| Edition: | Fourth edition |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9780071238328 (pbk.: international ed.) |
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| 040 | # | # | |a DLC |d UiTM |e rda |
| 090 | 0 | 0 | |a HF5415.15 |b .L44 2005 |
| 100 | 1 | # | |a Lehmann, Donald R. |
| 245 | 1 | 0 | |a Product management |c Donald R. Lehmann, Russell S. Winer |
| 250 | # | # | |a Fourth edition |
| 260 | # | # | |a Boston |b McGraw-Hill/Irwin |c 2005 |
| 300 | # | # | |a xvi, 494 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a McGraw-Hill/Irwin series in marketing |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager. |
| 526 | 8 | # | |a MKT755 |b BM770 |5 AAGBS |
| 526 | # | # | |a Product and Brand Management |b Master in Business Administration |5 Arshad Ayub Graduate Business School |
| 650 | # | 0 | |a Product management |
| 700 | 1 | # | |a Winer, Russell S. |
| 830 | # | 0 | |a McGraw-Hill/Irwin series in marketing |
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Product management