Product management
Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channe...
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| Format: | Unknown |
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Boston
McGraw-Hill/Irwin
2005
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| Edition: | Fourth edition |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Product management 
PRODUCT MANAGEMENT & STRATEGY