Product management

• Main Author: Lehmann, Donald R.
• Other Authors: Winer, Russell S.
• Format: Book
• Published: Boston McGraw-Hill/Irwin 2005
• Edition: Fourth edition
• Series: McGraw-Hill/Irwin series in marketing
• Subjects: Product management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xvi, 494 pages illustrations 24 cm
• Bibliography: Includes bibliographical references and indexes
• ISBN: 0072865989 (hbk.); 9780072865981 (hbk.); 0071238328 (pbk.: international ed.); 9780071238328 (pbk.: international ed.); 0070603480 (pbk.); 9780070603486 (pbk.)

Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager.