Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strateg...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
Harvard Business School Press
2005
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant