Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant

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In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strateg...

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Bibliographic Details
Main Authors: Kim, W. Chan (Author), Mauborgne, Renée (Author)
Format: Book
Language:English
Published: Boston, MA Harvard Business School Press 2005
Subjects:
New products
Market segmentation
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