Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant

Show other versions (8)

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strateg...

Full description

Saved in:
Bibliographic Details
Main Authors: Kim, W. Chan (Author), Mauborgne, Renée (Author)
Format: Book
Language:English
Published: Boston, MA Harvard Business School Press 2005
Subjects:
New products
Market segmentation
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000#i 4501
001 wils-336787
005 20191199204
008 210107s2005 MAU ag| |#001 ##eng#D
020 # # |a 9781591396192  |q hardback 
020 # # |a 1591396190  |q hardback 
040 # # |a DLC  |b eng  |c DLC  |d UiTM  |e rda 
041 0 # |a English 
090 0 0 |a HF5415.153  |b .K53 2005 
100 1 # |a Kim, W. Chan  |e author 
245 1 0 |a Blue Ocean Strategy  |b How to Create Uncontested Market Space and Make the Competition Irrelevant  |c W. Chan Kim, Renée Mauborgne 
264 # 1 |a Boston, MA  |b Harvard Business School Press  |c 2005 
264 # 4 |c ©2005 
300 # # |a xv, 240 pages  |b illustrations  |c 24 cm 
336 # # |a text  |b txt  |2 rdacontent 
337 # # |a unmediated  |b n  |2 rdamedia 
338 # # |a volume  |b nc  |2 rdacarrier 
504 # # |a Includes bibliographical references (pages [223]-229) and index 
520 # # |a In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. 
526 0 # |a MGT657  |b BM221  |5 BM 
526 0 # |a Strategic Management  |b Bachelor of Insurance  |5 Business Management 
526 0 # |a MGT657  |b BM226  |5 BM 
526 0 # |a Strategic Management  |b Bachelor of Business Administration International Business  |5 Business Management 
526 0 # |a MGT657  |b BM224  |5 BM 
526 0 # |a Strategic Management  |b Bachelor of Business Administration (Honors) Operations Management  |5 Faculty Business Management 
526 0 # |a MGT657  |b BM223  |5 BM 
526 0 # |a Strategic Management  |b Bachelor of Business Administration (Honors) Human Resource Management  |5 Faculty Business Management 
538 # # |a System requirements: Macintosh Network Client; Intel Core Duo 1.83GHz or faster processor; Mac OS X v10.6, v10.7, or v10.8; 512MB of RAM (1GB recommended); 64 MB or higher graphics card; 16X DVD-ROM drive; display resolution of 800x600 or greater; sound card and speakers; 100 baseT Ethernet. 
650 # 0 |a New products 
650 # 0 |a Market segmentation 
700 1 # |a Mauborgne, Renée  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=336787 
998 # # |a 00264#1a006.2.2||00264#1b006.2.2||00300##a006.2.2||00300##b006.2.2||00300##c006.2.2||00520##a006.2.2||00520##b006.2.2||00538##a006.2.2|| 

Similar Items