Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant

• Main Authors: Kim, W. Chan (Author), Mauborgne, Renée (Author)
• Format: Book
• Language: English
• Published: Boston, MA Harvard Business School Press 2005
• Subjects: New products; Market segmentation
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xv, 240 pages illustrations 24 cm
• Format: System requirements: Macintosh Network Client; Intel Core Duo 1.83GHz or faster processor; Mac OS X v10.6, v10.7, or v10.8; 512MB of RAM (1GB recommended); 64 MB or higher graphics card; 16X DVD-ROM drive; display resolution of 800x600 or greater; sound card and speakers; 100 baseT Ethernet.
• Bibliography: Includes bibliographical references (pages [223]-229) and index
• ISBN: 9781591396192; 1591396190

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.