Marketing Concepts and Strategies

Marketing Concepts and Strategies

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Bibliographic Details
Main Authors: Dibb, Sally (Author), Simkin, Lyndon (Author), Pride, William M. (Author), Ferrell, O.C (Author)
Format: Book
Language:English
Published: Boston, MA Houghton Mifflin 2006
Edition:Fifth European Edition
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 878 pages colour illustrations 29 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9780618532032 (paperback)
061853203X (paperback)

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