Kleppner's advertising procedur

Kleppner's advertising procedur

Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. The book covers four basic co...

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Bibliographic Details
Main Author: Lan, W. Ronal (Author)
Other Authors: King, Karen, Russell, Thomas, Kleppner, Otto
Format: Book
Language:English
Published: Upper Saddle River, N.J Pearson/Prentice Hal 2005
Edition:16th ed
Subjects:
Advertising
Online Access:Click Here to View Status and Holdings.
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