Kleppner's advertising procedur
Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. The book covers four basic co...
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J
Pearson/Prentice Hal
2005
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| Edition: | 16th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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KLEPPNER'S Advertising Procedure