Integrated Marketing Communications

Integrated Marketing Communications

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Integrated Marketing Communications, second edition takes into account all aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. E...

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Bibliographic Details
Main Authors: Pickton, David (Author), Broderick, Amanda (Author)
Format: Book
Language:English
Published: Harlow, England Prentice Hall 2005
Edition:Second Edition
Subjects:
Communication in marketing
Online Access:Click Here to View Status and Holdings.
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