Integrated Marketing Communications
Integrated Marketing Communications, second edition takes into account all aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. E...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Prentice Hall
2005
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| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Pickton, David |e author |
| 245 | 1 | 0 | |a Integrated Marketing Communications |c David Pickton, Amanda Broderick |
| 250 | # | # | |a Second Edition |
| 264 | # | 1 | |a Harlow, England |b Prentice Hall |c 2005 |
| 264 | # | 4 | |c ©2005 |
| 300 | # | # | |a xxii, 761 pages |b illustrations |c 25 cm |e 1 CD-ROM (4 3/4 in.) |
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| 338 | # | # | |a computer disc |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Integrated Marketing Communications, second edition takes into account all aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. Each model is clearly displayed graphically at the beginning of each part to provide a visual 'route map' throughout the book. This lively text takes a European approach and provides comprehensive coverage of the marketing communications mix elements. Ideal for those studying general marketing communications, the book also appeals to students taking advertising, public relations, sales promotions, or direct marketing courses. |
| 650 | # | 0 | |a Communication in marketing |
| 700 | 1 | # | |a Broderick, Amanda |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=334545 |
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Integrated marketing communications