Marketing of high-technology products and innovations

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Bibliographic Details
Main Author:	Mohr, Jakki J
Other Authors:	Sengupta, Sanjit, Slater, Stanley F
Format:	Book
Published:	Upper Saddle River, N.J . Pearson/Prentice Hall 2005
Edition:	2nd ed
Subjects:	High technology industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-334253
020	#	#	\|a 0131411683
090	0	0	\|a HC79.H53 \|b M64 2005
100	1	#	\|a Mohr, Jakki J
245	1	0	\|a Marketing of high-technology products and innovations \|c Jakki Mohr, Sanjit Sengupta, Stanley Slater
250	#	#	\|a 2nd ed
260	#	#	\|a Upper Saddle River, N.J . \|b Pearson/Prentice Hall \|c 2005
300	#	#	\|a xx, 450 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a High technology industries \|x Marketing
700	1	#	\|a Sengupta, Sanjit
700	#	#	\|a Slater, Stanley F
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=334253
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam