Media programming strategies and practices
Written by recognized leaders in the field, MEDIA PROGRAMMING delivers the most accurate coverage of techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for bro...
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Main Author: | Eastman, Susan Tyler |
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Other Authors: | Ferguson, Douglas A. |
Format: | Unknown |
Published: |
Belmont, CA
Wadsworth/Thomson Learning
2006
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Edition: | 7th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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