Media programming strategies and practices

Media programming strategies and practices

Written by recognized leaders in the field, MEDIA PROGRAMMING delivers the most accurate coverage of techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for bro...

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Bibliographic Details
Main Author: Eastman, Susan Tyler
Other Authors: Ferguson, Douglas A.
Format: Unknown
Published: Belmont, CA Wadsworth/Thomson Learning 2006
Edition:7th ed
Subjects:
Radio programs > Planning
Television programs > Planning
Cable television > Planning
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