Media programming strategies and practices
Written by recognized leaders in the field, MEDIA PROGRAMMING delivers the most accurate coverage of techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for bro...
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| Other Authors: | |
| Format: | Unknown |
| Published: |
Belmont, CA
Wadsworth/Thomson Learning
2006
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| Edition: | 7th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-333707 | ||
| 005 | 202043103257 | ||
| 020 | # | # | |a 9780534636890 |
| 020 | # | # | |a 0534636896 (alk. paper) |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a PN1992.55 |b .E18 2006 |
| 100 | 1 | # | |a Eastman, Susan Tyler |
| 245 | 1 | 0 | |a Media programming |b strategies and practices |c Susan Tyler Eastman, Douglas A. Ferguson |
| 250 | # | # | |a 7th ed |
| 260 | # | # | |a Belmont, CA |b Wadsworth/Thomson Learning |c 2006 |
| 300 | # | # | |a xiii, 454 p. |b ill. |c 24 cm |
| 500 | # | # | |a Rev. ed. of: Broadcast/cable/web programming. 6th ed. c2002 |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Written by recognized leaders in the field, MEDIA PROGRAMMING delivers the most accurate coverage of techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations and examples. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. This proven text continues to focus on how programs (units of content) are selected (or not selected), arranged, evaluated, and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. |
| 650 | # | 0 | |a Radio programs |x Planning |
| 650 | # | 0 | |a Television programs |x Planning |
| 650 | # | 0 | |a Cable television |x Planning |
| 700 | 1 | # | |a Ferguson, Douglas A. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=333707 |
| 964 | # | # | |c BOK |d 01 |
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Broadcast/cable programming strategies and practices