Marketing communications an integrated approach

First published in 1993, ""Marketing Communications"" is firmly established as an international bestseller. P R Smith's contribution to the acceptance and understanding of an integrated approach to marketing communications is now universally recognized. Both marketing profes...

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Bibliographic Details
Main Author:	Smith, P. R. 1957- Paul Russell (Author)
Other Authors:	Taylor, Jonathan 1956-
Format:	Book
Language:	English
Published:	London Kogan Page 2004
Edition:	Fourth edition
Subjects:	Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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