Today's public relations an introduction
Working to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage, this text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk c...
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| Format: | Book |
| Language: | English |
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Thousand Oaks, Calif.
Sage
2006
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| Online Access: | Click Here to View Status and Holdings. |
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Public relations strategies and tactics