Today's public relations an introduction

Working to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage, this text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk c...

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Bibliographic Details
Main Author: Heath, Robert L. 1941- Robert Lawrence
Other Authors: Coombs, W. Timothy
Format: Unknown
Language:English
Published: Thousand Oaks, Calif. Sage 2006
Subjects:
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