Today's public relations an introduction
Working to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage, this text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk c...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Unknown |
| Language: | English |
| Published: |
Thousand Oaks, Calif.
Sage
2006
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Public relations strategies and tactics
Public Relations Strategies and Tactics
