Today's public relations an introduction

• Main Author: Heath, Robert L. 1941- Robert Lawrence
• Other Authors: Coombs, W. Timothy
• Format: Unknown
• Language: English
• Published: Thousand Oaks, Calif. Sage 2006
• Subjects: Public relations
• Online Access: Click Here to View Status and Holdings.

 Working to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage, this text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success. The book also examines the challenges of creating a solid foundation in the field of public relations while working to become a professional in a global society.