Marketing for Tourism
This fourth edition provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry.
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Harlow, England
Prentice Hall
2004
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Edition: | FOURTH EDITION |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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