Airline Marketing and Management
This book examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. This fifth edition of a successful book includes new material on: The implications of terrorism and the threat to the demand for air travel. The lessons...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Aldershot, England; Burlington, VT
Ashgate
2004
©2004 |
| Edition: | FIFTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag
Search Result 1
Search Result 2
Airline marketing and management