Airline Marketing and Management
This book examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. This fifth edition of a successful book includes new material on: The implications of terrorism and the threat to the demand for air travel. The lessons...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Aldershot, England; Burlington, VT
Ashgate
2004
©2004 |
| Edition: | FIFTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Airline marketing and management