Marketing research
This book] is designed to share the ... world of research-supported marketing decisions with undergraduate students preparing to be future marketers.-Pref.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Irwin
2006
|
| Series: | The McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 245 | 1 | 1 | |a Marketing research |c Donald R.Cooper, Pamela S. Schindler |
| 264 | # | 1 | |a New York |b McGraw-Hill/Irwin |c 2006 |
| 264 | # | 4 | |c ©2006 |
| 300 | # | # | |a xix, 790 pages |b illustration |c 28 cm. |e 1 CD-ROM (3 1/2 in.) |
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| 490 | 1 | # | |a The McGraw-Hill/Irwin series in marketing |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This book] is designed to share the ... world of research-supported marketing decisions with undergraduate students preparing to be future marketers.-Pref. |
| 650 | # | 0 | |a Marketing research |
| 700 | 1 | # | |a Schindler, Pamela S |e author |
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Marketing research