Marketing research
This book] is designed to share the ... world of research-supported marketing decisions with undergraduate students preparing to be future marketers.-Pref.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Irwin
2006
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| Series: | The McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing research