Marketing research

Marketing research

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This book] is designed to share the ... world of research-supported marketing decisions with undergraduate students preparing to be future marketers.-Pref.

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Bibliographic Details
Main Authors:	Cooper, Donald R. (Author), Schindler, Pamela S (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill/Irwin 2006
Series:	The McGraw-Hill/Irwin series in marketing
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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Description
Summary:	This book] is designed to share the ... world of research-supported marketing decisions with undergraduate students preparing to be future marketers.-Pref.
Physical Description:	xix, 790 pages illustration 28 cm. 1 CD-ROM (3 1/2 in.)
Bibliography:	Includes bibliographical references and index
ISBN:	0072837861 0073054305