Introduction to Marketing Concepts

Introduction to Marketing Concepts

Providing comprehensive coverage of basic marketing topics, this text focuses on the key points of each aspect, illustrating the complexities and specific areas, as well as taking a more general overview

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Bibliographic Details
Main Authors: Drummond, Graeme (Author), Ensor, John (Author)
Format: Book
Language:English
Published: Oxford Elsevier Butterworth-Heinemann 2005
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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