Introduction to Marketing Concepts
Providing comprehensive coverage of basic marketing topics, this text focuses on the key points of each aspect, illustrating the complexities and specific areas, as well as taking a more general overview
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford
Elsevier Butterworth-Heinemann
2005
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic marketing planning and control 
Marketing concepts and strategies 
Key Concepts in Marketing