Pharmaceutical product strategy using dynamic modeling for effective brand planning

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Bibliographic Details
Main Author:	Paich, Mark
Other Authors:	Peck, Corey, Valant, Jason
Format:	Unknown
Published:	Boca Raton, FL Interpharm/CR 2004
Subjects:	Drugs > Marketing Brand name products > Mathematical models Pharmaceutical industry > Mathematical models
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0849327296 (alk. paper)
090	0	0	\|a HD9665.5 \|b .P35 2005
100	1	#	\|a Paich, Mark
245	1	1	\|a Pharmaceutical product strategy \|b using dynamic modeling for effective brand planning \|c Mark Paich, Corey Peck, and Jason Valant
260	#	#	\|a Boca Raton, FL \|b Interpharm/CR \|c 2004
300	#	#	\|a xvii, 306 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Drugs \|x Marketing
650	#	0	\|a Brand name products \|x Mathematical models
650	#	0	\|a Pharmaceutical industry \|x Mathematical models
700	1	#	\|a Peck, Corey
700	#	#	\|a Valant, Jason
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=330573
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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