Pharmaceutical product strategy using dynamic modeling for effective brand planning

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Bibliographic Details
Main Author:	Paich, Mark
Other Authors:	Peck, Corey, Valant, Jason
Format:	Unknown
Published:	Boca Raton, FL Interpharm/CR 2004
Subjects:	Drugs > Marketing Brand name products > Mathematical models Pharmaceutical industry > Mathematical models
Online Access:	Click Here to View Status and Holdings.
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