Trading up why consumers want new luxury goods--and how companies create them

Trading up why consumers want new luxury goods--and how companies create them

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Bibliographic Details
Main Author: Silverstein, Michael
Other Authors: Fiske, Neil, Butman, John
Format: Book
Published: New York Portfolio 2005
Edition:Revised ed
Subjects:
Luxury
Cost and standard of living > United States
Quality of products > United States
Online Access:Click Here to View Status and Holdings.
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