Trading up why consumers want new luxury goods--and how companies create them

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Bibliographic Details
Main Author:	Silverstein, Michael
Other Authors:	Fiske, Neil, Butman, John
Format:	Unknown
Published:	New York Portfolio 2005
Edition:	Revised ed
Subjects:	Luxury Cost and standard of living > United States Quality of products > United States
Online Access:	Click Here to View Status and Holdings.
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