Trading up why consumers want new luxury goods--and how companies create them

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Bibliographic Details
Main Author: Silverstein, Michael
Other Authors: Fiske, Neil, Butman, John
Format: Book
Published: New York Portfolio 2005
Edition:Revised ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 1 |a Trading up  |b why consumers want new luxury goods--and how companies create them  |c Michael J. Silverstein and Neil Fiske, with John Butman 
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300 # # |a xviii, 300 p.  |b ill.  |c 24 cm 
500 # # |a Includes index 
650 # 0 |a Luxury 
650 # 0 |a Cost and standard of living  |z United States 
650 # 0 |a Quality of products  |z United States 
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700 # # |a Butman, John 
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