Exploring Direct and Relationship Marketing
Exploring Direct and Relationship Marketing, offers an invaluable insight into the world of direct and relationship marketing. The new edition has been thoroughly revised and updated and it provides an excellent mix of academic theory and practical application. There is extensive underpinning from t...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
THOMSON
2004
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| Edition: | Second edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Exploring direct marketing