Customer Relationship Management (CRM) building the business case
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
London
Cranfield Unversity Financial Times/Prentice Hall
2000
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| Series: | Management research in practice
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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CRM redefining customer relationship management
CRM at the speed of light capturing and keeping customers in Internet real time
