Customer Relationship Management (CRM) building the business case

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Bibliographic Details
Main Author:	Ryals, Simon
Other Authors:	Maklan, Stan, Knox, Simon
Format:	Book
Published:	London Cranfield Unversity Financial Times/Prentice Hall 2000
Series:	Management research in practice
Subjects:	Customer relations > Management
Online Access:	Click Here to View Status and Holdings.
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