Customer Relationship Management (CRM) building the business case

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Bibliographic Details
Main Author:	Ryals, Simon
Other Authors:	Maklan, Stan, Knox, Simon
Format:	Unknown
Published:	London Cranfield Unversity Financial Times/Prentice Hall 2000
Series:	Management research in practice
Subjects:	Customer relations > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0273650696
090	0	0	\|a HF5415.5 \|b .R93 2000
100	1	#	\|a Ryals, Simon
245	1	1	\|a Customer Relationship Management (CRM) \|b building the business case \|c Lynette Ryals, Simon Knox, Stan Maklan
246	1	#	\|a Customer Relationship Management \|b the business case for CRM
260	#	#	\|a London \|b Cranfield Unversity \|b Financial Times/Prentice Hall \|c 2000
300	#	#	\|a xvii, 119 p. \|b ill. \|c 26 cm
490	1	#	\|a Management research in practice
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Customer relations \|x Management
700	1	#	\|a Maklan, Stan
700	#	#	\|a Knox, Simon
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=329009
964	#	#	\|c BOK \|d 01
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