Customer Relationship Management (CRM) building the business case

Customer Relationship Management (CRM) building the business case

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Bibliographic Details
Main Author: Ryals, Simon
Other Authors: Maklan, Stan, Knox, Simon
Format: Book
Published: London Cranfield Unversity Financial Times/Prentice Hall 2000
Series:Management research in practice
Subjects:
Customer relations > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 119 p. ill. 26 cm
Bibliography:Includes bibliographical references
ISBN:0273650696

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