QUESTIONNAIRE DESIGN HOW TO PLAN, STRUCTURE, AND WRITE SURVEY MATERIAL FOR EFFECTIVE MARKET RESEARCH
This is a highly specialized guidebook for market researchers. Author Ian Brace goes into great detail about designing questionnaires, a process which may seem simple, but is not. Brace thoughtfully considers the variables that can arise in all aspects of planning, structuring, writing and asking su...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
KOGAN PAGE
2004
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| Series: | Market research in practice series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Questionnaire design how to plan, structure and write survey material for effective market research