Market research in action
Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product. The use of this device shows how research impacts on product development and the product launch, with particular reference to fast moving consumer goods. To demons...
Saved in:
| Main Author: | |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
London
Thomson
2004
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag Be the first to leave a comment!
Research for marketing 
BASIC MARKETING RESEARCH CUSTOMER INSIGHTS AND MANAGERIAL ACTION