Market research in action
Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product. The use of this device shows how research impacts on product development and the product launch, with particular reference to fast moving consumer goods. To demons...
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| Format: | Unknown |
| Language: | English |
| Published: |
London
Thomson
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Research for marketing 
BASIC MARKETING RESEARCH CUSTOMER INSIGHTS AND MANAGERIAL ACTION